DevOps

Prodly CEO Max Rudman featured on CPQ podcast

Expert advice on Salesforce CPQ

Written by

Tori Bealer

Published on

Dec 10, 2025

Updated on

Jan 16, 2026

Prodly CEO Max Rudman was recently interviewed by Frank Sohn, the host of CPQ Podcast. CPQ Podcast, created by Novus Consulting, is dedicated to all things configure, price, quote. It shares insights on CPQ tools and processes by talking with industry leaders.

Prodly CEO Max Rudman as an entrepreneur

In his conversation with Sohn, talks about how he caught the “entrepreneurial bug” and started working in CPQ. He discusses the beginnings of SteelBrick, which was later acquired by Salesforce and became Salesforce CPQ.

Expert advice on Salesforce CPQ

Max talks about the difference between CPQ and quote to cash; plus, he offers advice on implementing Salesforce CPQ for businesses considering adding it to their app lineup.

Max also touches on the most common reasons he sees CPQ fail in businesses. Lastly, he explains why he joined the Prodly team, as well as Prodly’s goals for the future of empowering admins with effective and agile reference data management.

Listen to the podcast

Prodly is the Agentforce Revenue Management specialist — built for CPQ, ARM, and other complex configuration data driven apps. We empower Salesforce teams to move faster, deploy safely, and future-proof their revenue lifecycle.

© 2026 Prodly. All rights reserved.