DevOps
Prodly CEO Max Rudman featured on CPQ podcast
Expert advice on Salesforce CPQ
Written by
Tori Bealer
Published on
Dec 10, 2025
Updated on
Jan 16, 2026

Prodly CEO Max Rudman was recently interviewed by Frank Sohn, the host of CPQ Podcast. CPQ Podcast, created by Novus Consulting, is dedicated to all things configure, price, quote. It shares insights on CPQ tools and processes by talking with industry leaders.
Prodly CEO Max Rudman as an entrepreneur
In his conversation with Sohn, talks about how he caught the “entrepreneurial bug” and started working in CPQ. He discusses the beginnings of SteelBrick, which was later acquired by Salesforce and became Salesforce CPQ.
Expert advice on Salesforce CPQ
Max talks about the difference between CPQ and quote to cash; plus, he offers advice on implementing Salesforce CPQ for businesses considering adding it to their app lineup.
Max also touches on the most common reasons he sees CPQ fail in businesses. Lastly, he explains why he joined the Prodly team, as well as Prodly’s goals for the future of empowering admins with effective and agile reference data management.
Listen to the podcast
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